Naming (Variables)

This article covers naming conventions for variables in Model Reef.

Good variable names make it easier to:

  • Read and review your model.

  • Search and filter variables.

  • Use autocomplete reliably in formulas and drivers.

  • Collaborate with other users.

You will learn:

  • What makes a good variable name.

  • Recommended naming patterns.

  • How to handle variants, overrides and scenarios.

  • Common mistakes to avoid.

1

What a variable name should convey

A variable name should tell you, at a glance:

  • What the variable represents.

  • Which part of the business it relates to.

  • How it behaves, if relevant (for example count vs rate vs amount).

Examples:

  • Revenue - Subscriptions - UK

  • COGS - Hardware - Europe

  • Staff - Engineering - Headcount

  • Marketing - Paid Search - Spend

  • Capex - New Store Rollout

If you can answer "what is this?" and "where is this?" from the name alone, it is probably a good name.

2

A simple, robust pattern is:

[Category or type] - [Subject] - [Qualifier]

Where:

  • Category or type gives the high level context, for example Revenue, COGS, Opex, Staff, Capex.

  • Subject describes the product, activity or cost driver, for example Subscriptions, Hardware, Support Team.

  • Qualifier adds a geography, channel, unit type or other useful dimension, for example UK, Online, Headcount.

Examples:

  • Revenue - Subscriptions - Online

  • Revenue - Services - Enterprise

  • Opex - Marketing - Paid Social

  • Staff - Sales - Headcount

  • Capex - Data Centre - Phase 1

You do not need all three parts for every variable, but keeping to a consistent pattern pays off when models become large.

3

Align names with categories and branches

Variable names should be consistent with their:

  • Category and subcategory.

  • Branch (entity, division, store, project).

For example, if a variable lives in branch Store Sydney and category Revenue - Retail, a good name could be:

  • Revenue - Retail - Sydney

  • Or Revenue - Store Sales - Sydney

This way, you can often understand the branch and category context directly from the name when scanning lists or using search.

4

Naming variants and overrides

Sometimes you have multiple variables that are closely related, for example:

  • Base cost vs scenario override.

  • Original budget vs updated forecast.

  • Old product vs new product.

To keep them clear:

  • Include a suffix describing the role, for example Base, Override, Scenario B, Legacy, New.

  • Use tags as well as names if there are many similar variables.

Examples:

  • Revenue - Subscriptions - UK - Base

  • Revenue - Subscriptions - UK - Scenario B

  • Opex - Marketing - Brand - Legacy

  • Opex - Marketing - Brand - New Strategy

Avoid names that differ only by a numeric suffix with no meaning, for example Revenue 1, Revenue 2, as these become confusing quickly.

5

Abbreviations and readability

Short names are convenient, but they should still be understandable. Guidelines:

  • Use standard abbreviations where they are widely recognised, for example GP, EBITDA, FX, COGS.

  • Avoid internal shorthand that only one person understands.

  • Do not rely on codes alone (for example ACC_1001) unless you also include a plain language description in the name.

Remember that variable names appear in:

  • Formula autocomplete.

  • Drill down views from reports and charts.

  • Data Library listings.

Readable names save time every time you or someone else uses the model.

6

Renaming variables safely

You can rename variables without breaking the model.

Behind the scenes, references are tracked by internal IDs rather than by the display name, so:

  • Formulas that reference the variable continue to work after renaming.

  • Reports and dashboards that include the variable update to show the new name.

  • Data Library entries linked to the variable remain connected.

This means you can safely improve names over time as the model matures.

7

Common naming mistakes to avoid

Try to avoid:

  • Overly generic names, for example Revenue, Cost, Staff, when there are many such items.

  • Names that do not match the branch or category, for example Revenue - UK inside an Australia only branch.

  • Hard coded dates in names, for example Revenue 2024, unless the variable really is specific to that period.

  • Long sentences as names. Use concise but descriptive labels instead.

If you are unsure, choose clarity. It is easier to shorten a descriptive name later than to decode an ambiguous one during a review.


Last updated