Operational Driver Fields

This article explains Operational Driver fields in Model Reef.

You will learn:

  • What operational drivers represent.

  • Which fields matter most for operational drivers.

  • How to set up unit and volume based driver series.

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Operational drivers are quantity- or activity-based inputs that underpin revenue and cost logic.

1

Examples of operational drivers

Examples of operational drivers include:

  • Units sold per period.

  • Active subscribers.

  • Store traffic or visits.

  • Headcount by team or role.

  • Hours worked.

  • Production volumes.

These series are often combined with prices or rates to generate revenue or costs.

2

Key fields for operational drivers

When editing an operational driver you will see fields such as:

  • Name For example Units - Product A or Headcount - Engineers.

  • Type Set to Operational driver.

  • Units Units, people, hours or other quantity measures.

  • Time series grid Quantity per period, editable manually or via imports or presets.

  • Notes and tags To explain the origin, meaning and ownership of the driver.

These fields are edited in the Driver Editor or Data Library where applicable.

3

Shaping operational driver series

You can shape operational drivers by:

  • Typing volumes directly in the grid.

  • Applying growth patterns (for example percentage growth each period).

  • Using seasonality to reflect busy and quiet periods.

  • Importing operational history and extending forward.

Often, operational drivers are the first layer in a bottom up model.

4

Using operational drivers in formulas

Operational drivers are commonly used in formulas such as:

  • Revenue = Units driver × Price driver

  • Staff cost = Headcount driver × Salary driver

  • Capacity utilisation = Actual units ÷ Capacity driver

They provide the quantity side of most economic relationships in the model.

5

Scenario specific operational drivers

Operational driver series can differ by scenario model:

  • You might have more aggressive volume ramps in an upside scenario.

  • Or more conservative headcount growth in a downside scenario.

Adjusting operational drivers is often the cleanest way to explore different futures for the business.


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